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Writing A Creative Brief: Dragging The Right Information Out Of A Client

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For every assignment, for every project, whether you are a freelancer or work a staff job, it’s of the utmost importance that you document every aspect of what is required to complete the project both correctly and in a timely manner. It’s also important that both you as well as the client note all of the milestones with required actions. The same applies to your department and other departments within the company for which you work. Too many times I’ve heard people complain of a misunderstanding on what was needed on the project and due to a missed milestone, delayedContinue Reading

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